About Us

U.Games Australia Team

U. Games Australia began in 1997, as a result of a shared vision between Bob Moog (founder of University Games in the US) and John Herbert (Managing Director, U. Games Australia).

Our vision 21 years ago was to be a leading toy supplier and focus on products that would make kids a little smarter, and parents a little happier. We have grown substantially in 21 years and are proud of our achievements, product selection and our people. Our product range is full of fun activity based toys - toys that stimulate children’s minds and toys that sell at retail.

At U. Games Australia we pride ourselves on ensuring that all of our toys from all of our suppliers meet and exceed national and international testing standards. We are a member of the Australian Toy Association (ATA) and subscribe to the ATA Code of Practice.

If any of our team can assist you please give us the opportunity to do so. Contact Us for further information or view our Catalogue to see our full product range.


Since 1987, Tree Toys has excelled in the delivery of innovative and entertaining products with integrity, superior play value and child developmental qualities. Brands include Wild! Science, Getta1Games and popular preschool licenses.

These extraordinary science kits are based on one of the world’s most recognised brands – National Geographic. Both Dr. Cool and National Geographic brands care deeply about exploring the wonders of the natural world and inspiring the next generation to care for the environment.

ZOOB is an award-winning building set with a difference - the pieces move after you put them together! ZOOB pieces snap, click and pop together 20 different ways.

There’s no limit to what kids can build, and because ZOOB pieces can move, kids can play with their creations.

My Studio Girl is all about expressing yourself and having fun! There is nothing quite as cool as making something yourself and being able to show it to your friends and say “I made this!”.

A new range of modelling series for boys, from the creators of My Studio Girl.

Model the air-dry dough around the mechanism to create Zombies, Dinosaurs, Aliens and Gobblers!

Schylling, founded over 30 years ago, specialise in classic quality toys. These retro items are toys that parents will know and children will love! This beautiful range of tin toys includes Tin Tea Sets, Jack in the Boxes, Kaleidoscopes, Spinning Tops and Music Boxes. All items are powered by hand and imagination – no batteries required!

Have fun with Science! Be a rocket scientist, a wizard, a crime catcher, an astronomer, an archeologist, a chemist and more!

Products start from age 4+, so you can introduce young scientists to early concepts.

Eric Carle’s beautifully illustrated books are known the world over. 70% of homes with children ages 3-5 own at least one Eric Carle book. Complement your child’s reading with our delightful range of games and puzzles.
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Founded in 1985, University Games have developed over 200 games in the past 23 years. Now in over 28 countries, the company has become a major player in the international game industry through increased distribution, better marketing, experienced staff and strategic acquisitions including Great Explorations, Briarpatch and BePuzzled.

A Beautiful range of melamine nursery ware featuring all the favourite Bunnykins characters. This range is made from an easy-to-clean and long-lasting melamine. These classic items won’t break or experience colour fade when dropped on the floor on put in the dishwasher.

This wonderful collection of princess dress-ups is sure to bring a smile to any child’s face. All items are made with quality fabrics and trims that are comfortable, washable and guaranteed!

Everyone loves slinky! Poof-Slinky, Inc is a leading manufacturer of basic and classic toys including the Slinky spring toy. A total of 300 million Slinkys have been sold since introduction in 1945 at Gimbels department store. With roots going back over 60 years, Poof-Slinky Inc has established a solid niche in the toy marketplace.

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